The challenge
The brand operated 120+ stores with siloed POS, e-commerce and loyalty systems. Customer data was fragmented and digital revenue had stagnated for two years.
Our approach
We designed an omnichannel target architecture, replatformed the storefront on a composable stack, and unified customer data into a CDP. Store associates received a new clienteling app integrated with online inventory.
The outcome
Online revenue grew 38% in 9 months, repeat purchase rate rose by 11 points, and store-to-online attribution unlocked a new clienteling revenue stream worth 7% of total sales.