The challenge
The company had strong product-market fit but its outbound-heavy GTM was burning cash. CAC payback had stretched beyond 24 months and NRR was slipping.
Our approach
We segmented the customer base by economic buyer profile, redesigned territories, rebuilt the pricing and packaging model, and stood up a product-led growth motion alongside enterprise sales.
The outcome
ARR grew 2.4x in 14 months, CAC payback improved to 14 months, and NRR rose to 121%.